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Tijuana's Creative Spirit 6/8/2018

Among the most recent challenges in the city of Tijuana it has been to let the unique and creative talent that resides within it to be shown. It is a task that little by little has gained more interest and authenticity since its gastronomical, technological, cultural, and social renaissance is in full bloom and there is, as there often is, hundreds of proposals that aim to make everything that Tijuana is and means to its inhabitants known.

Playing a small part in this, on June 7th, 2018 one of these projects was shown. Tijuana. Espíritu Creativo is the name of a film made by hard work and love that looks to expose the most humane and imaginative side of Tijuana. At the same time, the film looks for all the facets of a city: what makes it beautiful and interesting, what makes it become a perfect place to experiment and create, what is liked and what can be improved, what is best in it and how it can keep moving forward. The moment is now and the reason is clear: Tijuana is a unique place in the world that has a lot to offer and everything to give, it is its art, its food, its spaces, its contributions, its people, its innovations.

“It is a project that is born with the intention to promote all the potential that we have in this city of Tijuana, of Tijuanenses, of the people that come from abroad and make incredible projects,” said José Inerzia, the film director.

Everything happened in one of the emblematic restaurants of the culinary imaginary of this border town: Cine Tonalá, where the unique mixtures of food and drinks, both traditional and avant-garde, are inserted in between the magic of the movies. Under the roof of the incredible view of its terrace, the project was shown to coworkers, friends, intrigued, the staff and cultural promoters in between talks, enjoyment, and drink.

The genesis of this project came to be after talks between Inerzia and the executive producer, Daniel Chayet, and with this audiovisual contribution another step is taken to let everyone know what Tijuana is really about, what it means to live in Tijuana, and what one can expect from it. “It was an idea to get together, to get a group of creative friends in the city with a lot projects in diverse areas from gastronomy, to craft beer, architecture, medical services, technology,” explained the director to the spectators.

With support from the Department of Tourism and the Public Trust for the Promotion of Tijuana, the video was presented where every aspect of Tijuana is shown, its arts in every sense of the word, in every area. It is a brief but deep look at its public spaces and the gifts of its people, the enthusiasm of what actually happens and the expectation of a better future, full color images and local music, talent that is not found anywhere else, with the goal of not only giving Tijuanenses an opportunity to find themselves and their culture, but also so it can be shown in other parts of the country and worldwide.


Daniel Chayet, Jose Inerzia and Dr. Arturo Chayet

“It is time for everything that is good, all the positive things, all the success stories to be documented,” expressed Chayet to the audience. “The project is about the past, the present and the future of Tijuana. You will realize that the protagonists of this video, the leaders, talk a lot about all the good that exists already but also about the opportunities that exist so they can take it to the next level.”


Pepe Mogt performed his music at the event 

With words of gratitude and with the film watched by all the attendees, the party continued graciously with appetizers and craft drinks of great quality with an overall sensation of joy and pleasure. The foundations of Tijuana. Espíritu Creativo have been established and everything is pending to see what else Tijuanense talent and creative can accomplish and surprise us with in this city and the world. It is with the work and effort of everyone who lives and works here that any project, from the smallest to the most ambitious, can be become a reality.

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De México
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