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Rosarito: The "Mexican Hollywood” 6/27/2019

Baja California has been a film destination since 1996: since then, Playas de Rosarito has become the favorite filming location for some of the most important Hollywood cinematic productions and, recently, for television and streaming shows.

Baja Studios, located in the south coast of the municipality, was witness 23 years ago to the filming of James Cameron’s Titanic, as well as other famous movies such as Pearl Harbor and Little Boy. In recent years, Playas de Rosarito has been the venue of television productions such as Fear the Walking Dead, which filmed for 2 years 2 of its seasons, and Netflix’s Selena Quintanilla show.

In an interview, the delegate of Rosarito for Baja California’s Secretariat of Tourism, Fernando Toledo, emphasized that the proximity of the state with California, the costs, and the variety of landscapes that the municipality and the state offer make producers choose this region to film.

“The sceneries and landscapes of Baja California give you an option: in three hours you can be in the desert, in Mexicali, or in La Rumorosa, where Matt Damon filmed a movie about a Martian because the sceneries are similar to Mars.”

“Besides, the proximity is an advantage because, for example, a producer can go to his mansion in LA on the weekends and then cross the border pretty quickly. He doesn’t have to travel all the way to Malaysia. Even though going there could be cheaper, he won’t able to go back every weekend to see his family.”

According to data of the state’s tourism agency, in 2018 Baja California received 77 productions that included short films, feature films, video clips, commercials, documentaries, and television series.

One of the favorite hotels by producers and movie stars is Rosarito Beach Hotel, opened in 1934, where Leonardo DiCaprio stayed during the filming of Titanic. Actors such as Charlie Sheen and Mel Gibson also stayed there.

Toledo stated that in order to take advantage of the cinematic history and culture of Rosarito as a destination, a touristic experience for film fans will be opened soon. “With this initiative, people will be taken to the studios so that they can see the places where emblematic feature films such as Titanic were filmed. We can also pay homage to Fear the Walking Dead. We could have zombie tours,” he said.

He also added that they expect some innovation to make these experiences even more attractive with virtual reality. “With this technology we can recreate the stages in the set of Titanic.”

Currently, the market for recording/filming series and shows for entertainment platforms in streaming services has increased.

“We always have productions, commercials, or independent movies that are being filmed in Playas de Rosarito. With Fear the Walking Dead, the large sized shootings have resumed, and one platform has already filmed several productions here,” Toledo added.

Source: San Diego Red

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